Something wicked this way comes…

OK, so there was some interesting news in the Mancunian ice hockey world this week. And the fact that I’m roused enough to write some thoughts about it gives you an idea of much I am surprised about how passionately I feel about it.

Some very simplified background: From 1995-2002 there was an ice hockey team called the Manchester Storm. They played in the MEN Arena in front of crowds of anything from 12,000 (at the start) to 3,000 at the end. They won the league title and the B&H Cup. I was a season ticket holder, wrote a website about them, travelled all over the country to watch their games, had some behind the scenes discussions about working with them and then they went bust.

From that formed the Manchester Phoenix. The club was well named because it was largely run by volunteers and fans like me. Initially playing out of the Arena, then when that wasn’t financially viable, they went off and got a rink built in Altrincham. I worked behind the scenes again, building the first iterations of the website, and also took a more visible role including being the Match Night Announcer. That stopped in 2008 for many reasons, the biggest by a long way was that I simply didn’t have the time required to dedicate to it. As is my way, I’ve not been back since. I’m not over-emphasising my role in the history of the Phoenix, I was a very tiny cog in a very big wheel.

In the very simplest of terms, the Storm was being a fan and the Phoenix was a job. Equally enjoyable for very different reasons and I wouldn’t have swapped either for the world.

In the last few weeks, the owners of the Phoenix have fallen out with the owners of the Altrincham rink and been kicked out. The rink has now announced a new club to play from next season and called them the… Manchester Storm.

Now, right up until that last word I didn’t really care all that much. Hockey politics is a hornets nest, clubs come and go while the faces stay the same. (Another reason I quit, to be honest.) Indeed, only the day before the announcement of the Storm, the Hull Stingrays finally gave up the battle to keep playing.

But the fact that the new club is called the Storm irked me much more than I thought possible, and I’ve been wondering why. Initially, I thought it was because the name was so clearly a land grab and claiming to be the Storm “reborn”. If there is one thing guaranteed to annoy me, it is someone pissing on my back and telling me that it is raining.

Because let me be clear. Anyone who is thinks that this new club has the slightest thing in common with the Storm apart from the name is being fooled. It has no more in common with the ISL club than if I formed a band and called it The Beatles. There are people out there who know this, yet are willing to go along with the fiction. If you are one of those people, then you are, frankly, a deluded moron. To be unwillingly duped is unfortunate, to happily enter into a con and take others along with you in the pretence makes you culpable. The bell has rung and like Pavlovs dog, you’ve come salivating.

(It is telling that the new club themselves have not made this link – instead leaving it to some fans to fool themselves. So maybe they aren’t a successful Pavlovian experiment, but perhaps one of his earlier goes at it, where the dog heard the bell, got confused and started humping the gramophone.)

Calling the new club the Storm is a cheap, ill-thought through and crass stunt. If, in a few years time, someone says “The Storm. Oh, they were in Altrincham for a couple of years”. I’ll have to sigh and explain that they aren’t the same thing at all. It is ironic that the Phoenix were so named because the new organisation really didn’t want to be associated with the Storm name, it was pretty toxic at the time.

But that isn’t why I’ve been so roused about this new club. I think it is because the Storm were such an important part of my life. When you are young, everything is cool and shiny and you fall in love with the experiences you had. As you get older, you stick to those experiences. Looking back on it, the Storm were one of the major things that shaped most of my life and – selfish and odd as it may seem to anyone else – that is why this gets to me.

That seven years of the Storm were amazing and didn’t just give me sporting highs and lows I can never forget, but it gave me many other things. I wrote my first web site, teaching myself HTML on the way and that is now my career. The contents were my first proper attempts at writing, and the popularity and success of it still surprises me. It taught me I’m quite decent at writing for fun, can’t draw and badly need an editor. It also encouraged me to turn my hand to other writing which led to me doing standup for a while – which gave me the confidence to do my dream job of Match Night Announcer. Even more importantly, I made long and continuing friendships with people all over the world. And most important of all, it was the place where I fell in love with a girl.

So that is why I’m annoyed at the revival of the Storm name. It takes an amazing roller coaster ride – not just mine, but in many peoples lives – and takes a huge great dump over it

The nuStorm is just a marketing stunt by people who understand little about what happened then and care even less. Not content with alienating a fan base that has built a rink and kept hockey going for a decade, not content with urinating all over the corpse of the Hull Stingrays without even letting it get cold (the Storm was announced the very next day) , above all else they had to take those people who had a great time back then and screw around with them too.

Not bad for a first day at the office, chaps, can’t wait to see what you manage by the end of the week.

So, yeah. Thanks for that, Manchester Storm 2: Storm Harder. Thanks for trying to feed off my memories and nostalgia for fun and profit like a vampiric Peter Kay. For being clueless about the “iconic” thing you are attempt to piggyback on. And for sidling up to some of the best memories I ever had and gone “hey, they look pretty good – I’ll take them.”

Sorry, but you’ll never be my Storm.

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Categories: Blog | Tags: , , , | 1 Comment

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One thought on “Something wicked this way comes…

  1. Matt R

    Well written bud. Nothing will ever come close to those times (bloody vanstaalduinen!). They also picked over the carcus of the team they pissed on. As much as I hate the marketing in this, I still hope this Storm provides an opportunity for people to come together as we did then, behind a sport that needs fresh blood to revitalize it in the UK.

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