A rookie mistake

Was pointed towards this by Ben Goldacre.  The Foundation for Future Studies launched a website called United Dreams for Europe.  It would be a social media/crowd sourcing effort.  To quote from their website

Firstly, with the aim of gaining insight into perceptions of and views on Europe, we conducted a survey. In the end more than 15,000 citizens from 13 European countries took part in our quantitative research.

Secondly, as qualitative research, we conducted 27 interviews with members of the European Parliament, scientists and students from different countries to get a cross section of opinions.

The results of this two-sided study will be discussed and presented at an event in the European capital Brussels, hosted by the Foundation for Future Studies in association with the Bertelsmann Foundation.

Furthermore, to enable the European public to access the study, the research will be published in a book of the same name, “United Dreams of Europe” (release date: September 2011), including all the answers and interviews as well as an analysis of the central questions.

In addition, this website has been created to give everyone the opportunity to take part by posting their personal dream for Europe.

So far, so.. meh.

Except… The Foundation for Free Studies is an initiative of British American Tobacco, those purveyors of cancer causing cigarettes.  And more importantly, see that bit about “posting a personal dream for Europe”?  Well, they forgot one crucial thing – to moderate the entries.

Yep, a public unmoderated website feed created by a lobby group for Big Tobacco.

It was never going to end well.  First we start with the obvious:

Then we get to the odd and the funny

Culminating in this work of utter genius.  I was genuinely in tears after reading it.

You would think BAT could afford web designers who knew what the hell they were doing.

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  1. Pingback: 3 Viral Campaigns That Hilariously Backfired - Weblogbetter

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